Stepping out of cyber space. ASOS: As seen on street.

Whilst doing some research about my headquarters; global online-only fashion store ASOS (initially promoted’ As seen on screen’), in particular any off-screen events/ existing physical manifestations of the Brand, I came across this scheme: ‘Urban-tour’. http://www.asos.com/urban-tour.
It is a creative way of marketing men’s clothing, with an interactive video, where you can click what the dancers are wearing and purchase the clothes. The tour also ties in with my new App proposal for vacant store mapping in cities, as the scheme visits seven major cities (London, Paris, Berlin, Tokyo, Los Angeles, New York & Shanghai) promoting the city life and culture of each. In a strange series of events the video for the London tour is set in my proposed site, a collection of disused warehouses next to Shoreditch high street street.

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